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Welcome to the January 2025 edition of Rocket Industrial’s ‘This Month in Packaging’ blog series, a monthly wrap-up of packaging-related content that catches our eye.
From Coors Light having a "Case of the Mondays" to Dove and Crumbl collaborating, here are five things that caught our attention this month.
WHO: Coors Light
WHAT: When Coors Light misspelled "refreshment" in their ads on Monday the 13th, they turned the slip-up into a clever marketing campaign. Embracing the mistake, they launched a playful campaign with the tagline, "We have a case of the Mondays." The "Case of the Mondays" became a literal case of Coors Light, turning an error into a buzzworthy success.
WHY IT MATTERS: This shows the power of turning a mistake into a marketing win. By embracing the error, Coors Light humanized its brand, generated buzz, and reinforced its playful identity.
WHO: Dove and Crumbl Cookies
WHAT: The Dove x Crumbl program features four products: body wash, body scrub, deodorant, and hand wash. Inspired by Crumbl Cookie's iconic flavors, the lineup includes scents like Confetti Cake, Lemon Glaze, and Strawberry Crumb Cake.
WHY IT MATTERS: By partnering with Crumbl, Dove strategically expands its product line with innovative, limited-edition scents inspired by popular cookie flavors, creating a unique cross-brand experience.
WHO: Tide and Marvel Studios
WHAT: Marvel Studios is set to release Captain America: Brave New World and is hosting a unique 5D movie screening where consumers will experience elements like dirt and mud stains, making them feel part of the action. Tide will step in to ensure everyone’s stains are taken care of, showcasing their stain-fighting power in a fun and immersive way.
WHY IT MATTERS: This collaboration demonstrates the power of experiential marketing by blending entertainment with everyday practicality. Marvel’s immersive 5D experience draws fans deeper into the story, while Tide seizes the opportunity to showcase its product in a memorable, real-life context.
WHO: Oreo
WHAT: To kick off the new year, Oreo is unveiling six exciting new treats: Oreo Game Day, Oreo Loaded, Golden Oreo Cakesters, Oreo Irish Creme Thins, Oreo Minis Peanut Butter, Oreo Bites, and Oreo Mini Bars.
WHY IT MATTERS: By offering a variety of flavors and formats, they appeal to a wider audience and provide more opportunities for consumers to enjoy their favorite cookies in new and creative ways.
WHO: Rocket Industrial
WHAT: Rocket Industrial is set to expand our product lines, pursue new certifications, and broaden our industrial packaging footprint. Innovation meets ambition – stay tuned for exciting developments!
WHY IT MATTERS: By embracing new technologies and expanding our product range, Rocket reinforces its commitment to quality, sustainability, and staying ahead of market trends, driving growth and strengthening its competitive edge.
Do you have a packaging example, industry news article, or idea that your peers should see? Share it with us here! Our blog team will pick a few suggestions to mention in our This Month in Packaging blog series at the end of each month. If your suggestion is used, we will send you a Rocket hat!
